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Abhrak

Abhrak is a story of matte and shine. The collection is inspired by the frescos of Rajasthan, using a hint of gold and a subtle colour palette. Influenced by the painted Havelis and frescoes of the Shekhawati region of Rajasthan, Abhrak uses floral motifs in butahs and coordinated trellis patterns achieved either in print or through surface embellishments. Similarly, the Woven fabric collection is simple but interesting, combining of subtle and bright colours with a touch of shimmer.

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Abhrak moodboard.jpg
Keywords
Matte & shine play
Subtle detailing
Fresco
Architectural
Intricate details
Warm & earthy tones
Beauty in imperfection
Shimmer & shine
Embellished
Celebration
Regal
Ornamental
Colour Story

The colour forecast combines insights into the history, psychology, and desirability of colour. It predicts the colours that retailers can use that are intended to tap into our collective colour psyche. The knowledge portal for Khadi presents four distinct colour palettes to cater to all segments. Each colour palette includes base colours which are dominant colours, and accents colours which are supplementary colours. Accent colours are to be used for emphasis, to enhance a colour scheme.

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