The blue natural colourant ‘ Indigo’ resonates with different emotions - the authentic blues, Shyam rang Krishna and the musical ragas. Inspired by these emotions, Neel Raag brings forth various shades of Indigo with rust and Fuschia pink highlights.
The prints have a contemporary, stylised look, and the weaves are an interesting mix of whites and blues in the form of stripes, bands and simple motifs.
The collection also has detailed textures with stitch lines, french knots and fagoting.
Ethical & Functional
The colour forecast combines insights into the history, psychology, and desirability of colour. It predicts the colours that retailers can use that are intended to tap into our collective colour psyche. The knowledge portal for Khadi presents four distinct colour palettes to cater to all segments. Each colour palette includes base colours which are dominant colours, and accents colours which are supplementary colours. Accent colours are to be used for emphasis, to enhance a colour scheme.