Srishti, another word for universe, depicts the mood of the evolution of Khadi. Khadi, handspun and handwoven, started its journey as a simple, raw and unbleached textile. Kamala Nehru and Sarojini Naidu were not very fond of wearing unprocessed Khadi because of the association with widowhood in India. They introduced bright hues in Khadi to finally accept and embrace it. Srishti captures the mood of this journey of Khadi from white to coloured.
Black and white, the essentials of every wardrobe, are the anchor shades of Srishti. And the joyful accents like a dusty rose (guajira), barn red (geru), aquatic blue (Samudra Neela) and deep jungle (gehra hara) etc., give this range a classic yet quirky look. Minimal checks and stripes in combination with line art illustrations are the highlights of the prints in this collection. Simple handwork emphasises the use of local crafts of the region, thus energising the Gandhian philosophy of self-reliance and sustainability.
Simple and functional
The colour forecast combines insights into the history, psychology, and desirability of colour. It predicts the colours that retailers can use that are intended to tap into our collective colour psyche. The knowledge portal for Khadi presents four distinct colour palettes to cater to all segments. Each colour palette includes base colours which are dominant colours, and accents colours which are supplementary colours. Accent colours are to be used for emphasis, to enhance a colour scheme.